In the previous post, I mentioned the need to rebrand. Now, let’s talk about how to go about making it happen. Before we get too far down the road, let me state the obvious—I’m not a branding expert.

Had I been an expert, I wouldn’t have initially selected Building Income as a brand name, thereby necessitating a rebrand. However, I’m not afraid of change or some bumbles along the way. With that said, let’s get to work.